Gerrit Dokter
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Still just hosting events? You’re leaving long-term value on the table!
Today, I'm diving into why shifting your business model from hosting group experiences to creating community experiences might just be the game-changer…
Sep 1
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Gerrit Dokter
August 2025
IRL Community Life Cycle: a decision-making tool for IRL Builder
Learn how to grow and sustain your in-person community with a proven, stage-by-stage framework. This guide helps IRL builders make clear decisions at…
Aug 25
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Gerrit Dokter
Influencer search is broken. Maybe it's time to build an IRL Brand Community instead!
Why IRL Brand Communities succeed where influencer marketing fails. A 1-minute gut check for social media leaders.
Aug 18
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Gerrit Dokter
$600 a month to push a BROKEN friendship APP? No thanks, Bumble.
It’s 2025: why building your own IRL community is worth more than to be a Bumble BFF community lead: in cash, connection, skills and credibility!
Aug 13
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Gerrit Dokter
IRL Brand Community: How to turn your product into an experience
Discover how Rotkäppchen transforms sparkling wine into a vibrant community experience and gets people to pay for it. Build a product people want to be…
Aug 6
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Gerrit Dokter
July 2025
How to build a run club that actually creates real connections, not just a cardio group
Here is a critical thought that you may not like as a run club builder. But someone has to tell you: for what will your run club want to stand? You need…
Jul 30
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Gerrit Dokter
Run Club Economics: preparing for a new era of fees
When running meets regulation: A German case and what it means for your local run club.
Jul 23
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Gerrit Dokter
WeRoad: turning a 50K IRL Community into a growth engine
WeMeet is turning community-led travel into a powerhouse for brand growth and customer acquisition by their new app WeMeet. In 2025, this is the…
Jul 16
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Gerrit Dokter
IRL Community Marketing Campaign Breakdown: How Salomon activates its audience
A simple look at how Salomon leverages the Zugspitz Ultratrail 2025 for a series of IRL Community events without overcomplicating it. Let's deep-dive.
Jul 9
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Gerrit Dokter
A look at Female Cycling Force: Why camps are the next logical step for your IRL community
Let’s analyze a community camp offering from a 21,000-member women’s IRL cycling community based in Munich. What they’re doing well, and how you can…
Jul 2
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Gerrit Dokter
June 2025
Field report: When “community” is just a sticker on the shop window
A look behind the scenes of a community promise! And what's left of it when you just want to start a conversation.
Jun 25
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Gerrit Dokter
IRL Builders, this is your moment: why brands need you now more than ever for IRL Community Marketing
You already have what brands are missing: trust, connection, and culture. Here’s a motivating approach of how to turn your community into great brand…
Jun 18
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Gerrit Dokter
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